Kubernetes の metadata に設定された値を環境変数に渡す

metadata.labels['key'] でアクセスできる

apiVersion: apps/v1 # for versions before 1.9.0 use apps/v1beta2
kind: Deployment
metadata:
  name: nginx-deployment
spec:
  selector:
    matchLabels:
      app: nginx
  replicas: 2 # tells deployment to run 2 pods matching the template
  template:
    metadata:
      labels:
        app: nginx
    spec:
      containers:
      - name: nginx
        image: nginx:1.14.2
        ports:
        - containerPort: 80
        env:
        - name: LABEL_APP
          valueFrom:
            fieldRef:
              fieldPath: metadata.labels['app']